Selling Your Home

Selling homes in today's market requires

thoughtful preparation and creative marketing

Your Indy Metro Expert

Not only have I been a local Realtor for over 10 years, I am also an Indianapolis native and 23 year resident of Carmel. I sell 25-35 homes per year, working with clients to buy, sell, and build homes. I understand how to prepare and market properties that will appeal to the right buyer.  This is critical to receiving the highest possible sales price for your home – the marketing must reach the right buyers with the right message.  I have the experience and network to do this.


The Magic Happens in the Beginning

One of my strengths is design and seeing the possibilities of spaces, maximizing their selling points. This is critical to preparing a home for the market. We want buyers to visualize themselves living in your home. This is called staging. This doesn’t mean remodeling and spending thousands to get a good offer! I have many tricks of the trade that work to make your home feel fresh, spacious and inviting. My services include access to my team of trusted contractors for minor repairs, painting, landscaping and cleaning.


Proven Marketing Plan Customized for You

We live in a fast-paced, image-oriented society. First impressions really do count! Every piece of information about your property must show your home in the best possible light.  My professional photographer will shoot beautiful photos to drive the online presence of your listing.  I will list your property on the Central Indiana MLS (MIBOR) and showcase it on dozens of the most popular real estate websites. I create a customized marketing plan and calendar for each listing that includes social media, internet advertising, property brochures, open houses, postcards and more.

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Experienced Negotiator Handling the Details

Moving is draining and emotional. Most people only sell 2 or 3 homes in their lifetime and don’t realize the details involved in selling property – most likely your largest asset. I’ve been doing this on a weekly basis for more than 10 years. I am the calm, expert advisor you need to guide you through this process.  Negotiating an offer on your home is not just about price, it includes coming to terms on financing, inspection, appraisal, date of possession, required repairs, inclusion or exclusion of furnishings and equipment, home warranties, title insurance, and more. I will personally negotiate on your behalf, verify all offers, and manage the contracts and legal paperwork to get you successfully to closing.

Alicia's Five Step Selling Process


Step 1: Preparation and Planning

•  Professional staging of your property

•  Thorough market analysis to determine your property value

•  Guidance on how to improve, repair, and clean your home to
maximize the price

•  Trusted contractor referrals for repairs and improvements

•  Beautiful professional photos, videos, and virtual tours of
your entire property

•  Engaging property description and detailed list of features

•  Comprehensive marketing plan for selling your home


Step 2: Active on the Market

•  Public Listing on MIBOR and 100+ real estate websites

•  Eye-catching social media posts

•  Informative property marketing brochures

•  Consistent open houses and easy text system for
scheduling showings

•  24-hour follow up with buyers for showing feedback

•  Direct mail to your neighborhood and targeted buyers

•  Networking with the 300+ CENTURY 21 Scheetz
agents to find a buyer

•  Weekly detailed marketing updates and reports to you


Step 3: Negotiating Offers

•  Evaluate and present all offers to you

•  Negotiate the price, closing date, and other
terms to meet your needs

•  Verify buyer financing terms and viability

•  Provide electronic document signing and storage for
all legal paperwork


Step 4: Managing the Pending Sale

•  Negotiate inspection repairs with the buyers
to minimize your expenses

•  Provide partners and contractors for repairs

•  Monitor progress of buyer's financing

•  Oversee appraisal, title insurance, and home warranty

•  Coordinate closing meeting details

•  Assist you with final moving preparations

•  Successfully close the sale of your home


Step 5: Beyond the Sale

•  Access to my list of contractors for all your home
improvement projects and repairs

•  Advice on how to maximize your ROI on home improvement projects

•  Market analysis reports to understand the value of
your home, your biggest investment

•  Invitations to fun local events and volunteer opportunities

Once a client, forever a friend! My door is always open to clients, no matter how long ago you sold or purchased a home with me. Contact me anytime you need real estate assistance.